The 3 P’s of Listing Real Estate
When you’re ready to list your home for sale, get your proverbial ducks in a row. The goal for sellers is to advance through the real estate process prepared and polished and finish in a power position. Additional sums of money can be made or opportunities lost depending on how the seller approaches the process. Even with the hot Colorado housing market, you stand to make more with a bit of prep. The good news is that you don’t have to take on all the effort yourself. Enlisting me as the Realtor on your side can garner get the maximum sales price, the right timing for you, and make the entire transfer of property process easier. Follow the “3 P’s” and you’ll be ready to make the most of your home sale.
As your Realtor, I’m your most valued partner in the process. Between recommending a pricing strategy, executing a marketing and advertising plan, hosting showings and open houses, facilitating negotiations and offers, I’ll go the extra mile to assist you as my client. While some homeowners believe “for sale by owner” spares an agent’s commission, a National Association of Realtors study shows using an experienced Realtor usually nets a larger profit than going it alone. As a Realtor I have access to local market data to create a comparative market analysis. This analysis helps guide expectations in terms of sale price, days on market, and available inventory. I’ll handle the time-consuming listing and sales process with you making final decisions at each step. While I’m the pilot navigating the skies, you’re the owner of the plane.
Now comes the physical work; there’s preparation to do. Take the sentimentality out of your prized collections, family photos, and your “signature” color. Neutralize. De-personalize. Strategize on how to look at your home and property through the eyes of a potential buyer. They want to envision their furnishings, style, and favorite color palette when looking at homes. If it’s not in sync with yours – don’t take it personally – it could turn them away as seeing your home as a good fit.
Once you’ve de-cluttered your home, put a little polish on it. Clean the bathrooms, clear countertops, and spruce up the yard. Costs of expensive updates may not be recouped in the sales price, so avoid unnecessary remodeling. Fix what’s broken, shine the surface, and help buyers see themselves living in the space. If you don’t trust your own judgment, I can pay for a consultation with a professional stager as part of my Realtor services. A stager views the property with a keen, unbiased eye. Subject to what will attract positive attention in the space, a stager may then remove unwanted items, rearrange furniture, add or move accessories to enliven a room, and suggest simple changes to make the property more appealing to buyers. This isn’t a reflection on your personal taste! It’s simply a way to help prospective buyers sharpen their focus on their own home desires.
If one photo is worth 1000 words, then professionally-captured real estate photographs are worth millions. I’ll hire a professional real estate photographer to take the most attractive images of your home. Having multiple images creates a virtual tour for online housing websites, enticing buyers to get a good sense of the interior and come in for a first-hand look. Dependent on the property, I may commission aerial photography to help prospective buyers get a birds-eye view of your home’s value. I refuse to cut corners on photography; it’s worth every penny.
If the prior two checklist items are in place, you should gain enough exposure and interest so you’re sitting in a power position with an offer – or possibly multiple offers – on the table. I’ll share the offer(s) received and look to you for feedback. How will you know if the offer is good? Price isn’t the only consideration. I’ll present any and all offers that come in with you, and the pros and cons of each offer. We’ll evaluate the buyer’s ability to close in regard to terms, dates, and financial strength. As an example, properties in the fast moving Boulder County real estate market might not always appraise at purchase price, and I can help you structure the contract to ensure the sale of the property can go through. Once you you’re in a position of leaning on my skill and experience, we can approach negotiations on your terms.
Cross the Finish Line Together
Selling a home is a process but it shouldn’t be a tortuous ordeal. Allow me to use my experience, skills, and tools as a professional Realtor to guide you through decisions. Lean on my insight to be strategic about pricing, marketing, and preparing your home for sale. With the goal of having multiple offers to choose from, effort is needed upfront. But in the end, you’ll be glad you had your ducks in a row.